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    Privacy Policy

    Your privacy matters to us. This policy explains what information we collect, why we collect it, and how we use it. We have kept it as straightforward as possible because nobody should need a law degree to understand how their data is handled.

    By using our website or engaging Social Muse for services, you are agreeing to this Privacy Policy.

    1. Who We Are

    Social Muse is a boutique social media and content creation agency based in Canberra, ACT, Australia. We work with established businesses to grow their online presence through content strategy, social media management, photography, reels, and influencer collaborations.

    When we refer to 'we', 'us', or 'Social Muse' in this policy, we mean the Social Muse agency and its team.

    2. What Information We Collect

    We only collect information that helps us do our job properly or run our business. Here is what that looks like:

    • Information you give us directly: your name, business name, email address, phone number, and any other details you share when you enquire about our services, fill out a form, or contact us via Instagram or our website.
    • Business information: details about your brand, target audience, goals, and social media accounts that you share with us as part of our working relationship.
    • Payment information: invoicing details such as your ABN and billing address. We do not store credit card numbers or sensitive financial data.
    • Website information: when you visit our website, we may collect basic data like your IP address, browser type, and pages visited through standard analytics tools. This helps us understand how people use our site so we can improve it.
    • Communications: any messages, emails, or DMs you send us may be kept on file as part of our client records.

    3. How We Use Your Information

    We use your information to:

    • Deliver the services you have hired us for, communicate with you about your project, send invoices and manage payments, respond to your enquiries, improve our website and services, and occasionally share updates or offers that are relevant to your business (you can opt out of these at any time).

    We will never sell your information to anyone. Full stop.

    4. Sharing Your Information

    We keep your information within Social Muse unless there is a genuine reason to share it. The only situations where we might share your details with a third party are:

    • With tools and platforms we use to run the business, such as scheduling software, invoicing platforms, or email providers. These are reputable services with their own privacy protections in place.
    • With collaborating influencers or content creators, but only with your knowledge and as part of an agreed campaign or partnership.
    • If we are legally required to, for example by a court order or government authority.

    We do not share your information for advertising, marketing, or any other commercial purposes without your explicit consent.

    5. Social Media and Content

    Part of what we do involves managing social media accounts and creating content on your behalf. To do this, you may grant us access to your Instagram or other social media profiles.

    We treat this access with care. We will only use it to carry out the agreed services and will not post anything without your approval unless you have specifically given us permission to do so as part of your package.

    We may also use content we create for you in our own portfolio or on our Social Muse social channels to showcase our work, unless you have asked us not to.

    6. Cookies and Website Analytics

    Our website may use cookies, which are small files stored on your device that help the site work properly and allow us to understand how visitors use it.

    We use analytics tools such as Google Analytics to see things like which pages are most visited and where our traffic comes from. This data is aggregated and anonymous, it does not identify you personally.

    You can turn off cookies in your browser settings at any time, though some parts of the site may not work as well if you do.

    7. How We Store and Protect Your Information

    We take reasonable steps to keep your information safe. This includes using password-protected systems, secure file storage, and being careful about who within our team has access to client information.

    That said, no digital system is 100% secure. While we do everything we can to protect your data, we cannot guarantee absolute security.

    We hold on to your information for as long as we need it to deliver your services and meet our legal obligations, typically up to 7 years for financial records as required by Australian law. After that, we securely delete or de-identify it.

    8. Your Rights

    You have the right to know what information we hold about you, ask us to correct anything that is inaccurate, request that we delete your information (where legally possible), and opt out of any marketing communications at any time.

    To exercise any of these rights, just get in touch with us directly. We will respond promptly and without any fuss.

    9. Third-Party Links

    Our website or content may include links to other websites, for example our clients' sites or platforms we recommend. Once you leave our site, this Privacy Policy no longer applies. We encourage you to check the privacy policies of any third-party sites you visit.

    10. Children's Privacy

    Our services are designed for businesses and adults. We do not knowingly collect personal information from anyone under the age of 18. If you believe a minor has shared information with us, please contact us and we will remove it promptly.

    11. Changes to This Policy

    We may update this Privacy Policy from time to time as our business grows or as laws change. When we do, we will update the effective date at the top of this page. If anything significant changes, we will do our best to let active clients know directly.

    12. Questions or Concerns

    If you have any questions about this Privacy Policy or how we handle your information, we would love to hear from you.

    You can DM us on Instagram with 'MUSE' or reach out through our website. We are a real team of real people and we are always happy to have a straightforward conversation.

    If you feel your privacy concern has not been handled appropriately, you also have the right to contact the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.